MPS made a powerful impact at LabelExpo Europe 2025, presenting its industry vision “Where Performance Grows”. Across four days of the world’s largest label and package printing exhibition in Barcelona, Spain, the MPS booth attracted strong attendance, lively discussions, and outstanding feedback from converters and partners around the globe. With a focus on innovation, connectivity, and partnership, MPS demonstrated how it is more than a press manufacturer: it is a true printing performance partner.

Michiel Borst, CEO of MPS, shared during the show: “MPS differentiates itself by being more than a machine builder. We are the true printing performance partner to our customers. Our mission is to keep innovating and to push the boundaries that many converters are facing today. At Labelexpo, we showed how our solutions empower customers to grow their performance in a sustainable and measurable way.”

The highlight of the booth was the MPSConnect Ecosystem, introduced as a total solution designed to help converters transform their operations. Richard Miedema, Global Sales Director of MPS, explained: “The best machine is a good beginning. However, this foundation must be strong enough before you can talk about performance. With an MPS press and the our MPSConnect Ecosystem, we deliver smart services that ensure long-term value of digitization and measurable improvements across the entire workflow.”

The MPSConnect Ecosystem consists of five interlinked elements: Data Analytics. Virtual Coach & AI. MIS Integration. Smart Services. Partnership. Together, these five elements form the roots of printing performance, creating a strong foundation for growth.