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Berry’s Technical innovation enables iconic pot to be made with recycled plastic

  • Publicado el 05 de Mayo de 2022

Leading-edge material technology is enabling Berry Superfos to produce the signature mortar-shaped pot for Spanish food producer Choví Group’s garlic mayonnaise brand, Allioli, incorporating 25% recycled plastic.

Berry’s Technical innovation enables iconic pot to be made with recycled plastic

The new pot retains its iconic shape and sunny yellow colour that ensure maximum brand awareness on-shelf but is now able to contain 25% recycled polypropylene (PP) that is the same quality as virgin material. The recycled content of the packaging has been allocated using the ISCC mass balance approach. In addition, the entire pot can be recycled where appropriate facilities exist. Both the saving of virgin materials and facilitating the reduction in the amount of plastic waste going to landfill support the move to a circular economy.

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